Braving the Cold: Why Trading at Artisan Markets in February and March Builds Customer Loyalty

Winter markets aren’t for the faint of heart. February and March bring biting winds, frosty mornings, and the kind of chill that can make even the most seasoned traders second-guess whether it’s worth stepping out into the cold. But, for artisans and small traders who show up with a smile despite the weather, there’s a unique reward waiting: customer loyalty that’s built when you least expect it.

The Quiet Beauty of Winter Markets

The hustle of summer markets may seem like the obvious time to shine for traders—busy foot traffic, bustling crowds, and the sunshine making everything look brighter. But winter markets are where something special happens. Fewer traders brave the cold, and fewer customers venture out, but those who do are often in search of something real, something handcrafted, and something with heart.

As a small business owner at an artisan market, you’ve got a chance to stand out. The chill in the air brings with it a certain intimacy. People remember who braves the weather, who shows up when it’s not easy, and who genuinely engages with them despite the cold. It’s not the high-traffic season, but the footfall is steady enough to allow you to connect with customers on a deeper level.

Loyalty Is Built in the Quiet Moments

Loyalty doesn’t come from flashy sales or constant advertising. It’s built in the everyday moments, especially when you’re there for your customers, no matter the season. The colder months give you the perfect opportunity to forge those authentic connections.

Take Little Bird Made, for example. Their customers are loyal because they remember the traders who smile through the chill and make an effort to offer a personal touch. Whether it’s the warmth of a friendly conversation or the way a product is carefully crafted, it’s these small gestures that make a lasting impression.

When customers walk into a market on a windy February morning, they’ll remember who smiled at them. They’ll remember who took the time to share the story behind their products. And they’ll return, not just because they liked what they bought, but because they felt seen, heard, and appreciated.

Fewer Traders, More Opportunity

With fewer traders at artisan markets during the colder months, you have the opportunity to shine without the competition being overwhelming. The absence of large crowds means you can dedicate more time to each customer. You don’t have to rush through interactions. Instead, you can genuinely listen to their needs, share your story, and offer something truly special.

While some traders might pack up early to avoid the cold, your decision to stay and stand strong in the elements says a lot about your commitment to your craft and your customers. This dedication doesn’t go unnoticed. Customers notice the effort, and they often reward that effort with loyalty that lasts long after the cold weather has passed.

Why Little Bird Made Shines in the Winter

Little Bird Made has loyal customers. The loyalty of our customer base is a testament to the power of consistency and authenticity. Our customers know that no matter what the weather is like, they can count on their favourite artisan to be there with a smile, ready to talk about new products, offer advice, and create a memorable experience.

It’s this kind of consistency that turns casual shoppers into lifelong fans. Customers don’t forget the traders who made them feel valued, even when it was cold outside. They come back year after year, even when the weather warms up, because they trust that the experience will always be just as personal and welcoming.

The Power of Showing Up

Trading at artisan markets in February and March might not always seem like the easiest option, but it can be one of the most rewarding. Customers are drawn to traders who show up, who take pride in their craft, and who greet them with a smile, no matter how chilly the day might be.

So, whether you're selling handmade jewellery, cosy knitted scarves, or delicious artisanal treats, remember that the loyalty you build during these quieter months will carry you through the rest of the year. It’s not just about the products you sell; it’s about the relationship you build with your customers. And in the end, that’s what will keep them coming back.

Jackie Crozier

Managing Director