Little Bird Made announce Charity Partners for 2022

Little Bird Made are delighted to announce their partnership with the British Heart Foundation as their nominated Charity Partner for 2022.

This is a charity close to the heart of Little Bird Made founder and director Jackie Crozier, who sadly lost her dad following a heart attack and now she has big plans for raising £11k for the charity throughout the year in his memory, £1k for each year since his death.

Jackie said, “It’s 11years since mum and I had to make the difficult decision to turn my dad’s life support machine off after he had a heart attack, he was only 63 years old and had just retired. From that moment, our lives changed forever. If I can help the British Heart Foundation raise money to gain a better understanding of heart conditions, which can help even just one family, not to go through what we did, then I will be happy. I want to help the charity raise awareness in North Yorkshire and of course raise as much money as we can. And what better way than recruiting my traders to help, after all, Little Bird really will get their wings next year!”.

Money raised through the charity partnership will help the BHF continue to fund its life saving research into heart and circulatory diseases - one of the biggest killers in the UK. This includes conditions like coronary heart disease, stroke, vascular dementia, and their risk factors such as diabetes and high blood pressure. In Yorkshire alone, around 670,000 people are living with these conditions – and tragically, every 40 minutes, someone in the county sadly dies from a heart or circulatory disease.

It takes research to save lives, and some of the BHF’s ground-breaking work is happening locally at the University of Leeds, where they currently fund £22 million of research into better treatments for conditions such as heart attack, heart failure and type 2 diabetes.

Little Bird have big ambitions for their charity partnership next year, which will include members of the BHF attending markets in Wetherby, Harrogate, Knaresborough, and Easingwold throughout the year raising vital funds for the charity and offering CPR training for both traders and members of the public. There will also be a donation link on the Little Bird Made website for people to donate throughout the year. Staff and volunteers from the British Heart Foundation will also be joining us at our Christmas Markets in Wetherby on 25th of November and 4th of December in Valley Gardens, Harrogate.

Last but by no means least, Team Little Bird really will be getting their wings next year, with a fundraising Skydive booked for April 2022. When 25 staff, traders and friends will be joining Jackie and taking to the sky above Yorkshire and helping to raise lots of funds and awareness for the BHF. Jackie is no stranger to motivating friends and colleagues to join her in large fundraising events, as she previously recruited 25 people to join her on a skydive adventure. This time Jackie will be going one step further and, unlike the rest of the team who will be doing tandem skydives, Jackie will be doing a solo skydive and jumping on her own. She is never one to shy away from a challenge and has a real passion to support the charity, so will be leading the way for the rest of the Little Bird Team.

Any traders or Little Bird supporters, feeling adventurous and looking to join the skydiving adventure. Please email Jackie on: for more information or to register. Participants will be required to pay £50 to secure their place and then pledge to raise a minimum sponsorship of £400, 2 weeks before the date of the jump. Don’t worry if you want to support the charity but don’t like heights, there will be lots of other ways you can get involved throughout the year.

Some of the traders are also getting behind the partnership and will be selling goods, with a donation from each sale going to the appeal. Mark Geary from Truly Artisan has been working with Jackie to produce a fragranced candle. Mark said, "Both Andrew and I have been affected by heart disease. My grandad died of a heart attack when I was a small child and Andrew lost his Mum a couple of years back. We have always supported the British Heart Foundation and working with Little Bird Made on a charity candle is a very natural partnership, one that we are very excited about. The candle is made with eco-friendly soy wax and is presented in a simple glass jar and brown box. The fragrance is inspired by the markets that Jackie visited when she travelled around Thailand with a bespoke blend of lemongrass, lime, ginger, and basil essential oils. Little Bird x Truly Artisan shall be available from our market stalls as well as from our website with £3 from each going to Little Bird's fundraising for the British Heart Foundation."

If you would like to donate to the Little Bird appeal with the British Heart Foundation, please visit the website, come along to one of Little Bird’s markets, support their skydiving adventures or charity activities throughout the year, then please visit for further information or email: Alternatively follow us on Twitter, Instagram or Facebook @LittleBirdMade

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