Why Little Bird Artisan Markets Work So Well for Promoting Tourism in North Yorkshire

When I founded Little Bird Artisan Markets, I did it with a passion for creating spaces where local makers, creatives, and independent businesses could come together and connect with communities. What I’ve since seen is how these markets have become much more than just places to shop — they’ve become essential to the tourism offering across North Yorkshire.

Having the opportunity to work with incredible destination organisations like Visit North Yorkshire, Visit Ripon, Visit York, and Visit Leeds has allowed me to see first-hand the role our markets play in encouraging people to visit, stay longer, and support local.

But my journey in tourism and events started well before Little Bird.

My Foundation in Tourism: Manchester Pride & the Power of Place

Before launching Little Bird, I had the privilege of serving as Festival Director of Manchester Pride, where I promoted the festival on a local, regional, national and international level. I believed — and still believe — in Manchester as a destination with a unique cultural identity and powerful sense of community. That role taught me so much about place-making, collaboration, and the importance of positioning experiences that are not only entertaining, but deeply rooted in local identity.

It was during that time that I worked closely with Andrew Stokes OBE, who was then the Chair of Manchester Pride and is now leading Visit England. Andrew instilled in me a deep appreciation for how tourism isn’t just about travel — it’s about the people, the place, the storytelling, and the experience. That insight has stayed with me ever since and strongly influences how I approach Little Bird today.

Why Little Bird Markets Are a Natural Fit for Tourism

In an era where travellers want more than just landmarks, Little Bird Artisan Markets offer something meaningful and real. Each event is a celebration of Yorkshire’s creativity and community spirit — a chance for visitors to meet the makers, discover local stories, and take home something unique.

This aligns perfectly with modern tourism trends. People don’t just want to “see” a place — they want to feel part of it. Our markets offer that connection.

Driving Footfall and Supporting Local Economies

We host regular markets across a number of beautiful towns and cities — from Ripon and Knaresborough to Acomb and Easingwold — bringing people to places they may not have discovered otherwise.

By collaborating with our local tourism partners, we help to drive footfall into town centres, increase dwell time, and encourage spending across local shops, cafés, and attractions. In turn, this supports the long-term sustainability of our high streets and gives visitors an experience that feels both authentic and rewarding.

Year-Round Tourism and Seasonal Storytelling

One of the things I’m most proud of is how Little Bird contributes to year-round tourism. Our markets run throughout the seasons, with special highlights like festive Christmas markets, Easter and summer family events, and themed artisan days that tie into local festivals and celebrations.

For destinations trying to extend the tourism season beyond the summer peak, our markets offer a proven way to keep towns buzzing.

Collaborative, Place-Based Event Planning

What sets Little Bird apart is our collaborative approach. We don’t operate a “one-size-fits-all” model. Instead, we work closely with local authorities, town councils, and tourism organisations to ensure every market complements the character of the place.

I’m proud to say we’re not just putting up stalls — we’re curating experiences that align with tourism strategies, support local economies, and create lasting memories for visitors.

Looking Ahead

Tourism, at its best, tells a story. It invites people into a place, introduces them to its people, and makes them want to come back.

Little Bird Artisan Markets are just one part of that story — but I believe they’re a powerful part. They celebrate the best of Yorkshire’s makers, foster community pride, and give visitors a reason to linger, explore, and fall in love with our towns and cities.

Having learnt from some of the very best in the industry, including my former Chair Andrew Stokes OBE, I’m more passionate than ever about how creative, well-run events can support the visitor economy and leave a lasting impression.

So whether you’re a first-time tourist, a returning traveller, or a proud Yorkshire local, I invite you to discover our markets — and everything they bring to the towns they call home.