Turning Up, Whatever the Weather: The Reality of Artisan Markets

There’s something quietly remarkable about artisan market traders. While many are still in bed, they’re already up—loading vans, checking stock, and setting off in the early hours to towns and market squares across the region. By the time most people are having their first coffee, stalls are being built, displays carefully arranged, and another trading day is underway.

And then there’s the weather.

Last Saturday in Easingwold, it was absolutely chucking it down. The kind of rain that soaks through coats, seeps into shoes, and makes you question every life choice that led you there. But the traders still turned up. They always do.

That’s the thing about this community—resilience isn’t optional, it’s part of the job. What’s surprising, though, is that these “awful weather” days are often the best ones.

Because the people who come out in the rain aren’t just passing through. They’re not casual browsers killing time. They’ve made a decision to be there. They want to support, to buy, to engage. And that makes all the difference.

One trader last Saturday had an incredible day—despite the weather, or perhaps because of it. It’s a reminder that success at markets isn’t just about sunshine and footfall. It’s about consistency, attitude, and showing up.

Turn up. Dig in. Get on with it.

Because customers notice. They remember the traders who are there week in, week out—rain or shine. They remember the faces, the conversations, the commitment.

And that’s what builds real loyalty.

So next time you’re at a market and the weather isn’t perfect, take a moment to look around. Every stall represents someone who chose to show up anyway. And more often than not, those are the days that matter most.

Jackie 

Managing Director